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No, it can only be sent to Maxis/Hotlink subscriber and will only work when the SMS received is from a Maxis/Hotlink number.
Yes, the message can only support 160 characters. If the message text is not define, there will be a default message for the Auto Reply. Default message: i.e. " Sorry, I am busy at the moment. Do contact me later. Thanks"
Find answers from our FAQ or contact Maxis Customer Service via these channels